Expedia giving small Caribbean hotels an edge
BRIDGETOWN, Barbados, Thursday, March 14, 2013 - Expedia Inc, the world’s largest online travel company, is exposing Caribbean small and independent hotels to the more than 50 million travellers that visit Expedia group travel sites each month.
And, according to released data from the first nine months of 2012, this partnership with a larger number of small hotel partners (defined as hotels with 50 rooms or les) has resulted in an increase in net transactions from this sector by nearly 30 percent year-on-year for that period.
Small hotels represent about half of the hotels in Expedia’s direct global inventory make up more than half of the Expedia group’s Caribbean portfolio and 74 percent of all Caribbean acquisitions in 2012
Moreover, Expedia exposes hotel partners on more than 135 mobile booking sites around the world, through its mobile apps, which have been downloaded more than 20 million times by consumers in more than 220 countries and territories at a rate of 40 downloads per minute. Hotel partners also benefit from exposure resulting from Expedia Inc.’s sizeable strategic marketing investment, which totaled $1.5 billion in 2011. These investments reap big rewards for small hotels.
"Expedia changed the landscape of the travel business. They pay as much attention to smaller properties like ours as they do to the bigger hotels. Expedia understands our market, their platform support us and other boutique hotels in reaching our target audience,” said Sabrina Absera, general manager of Samsara & Legends Resorts, located in Negril, Jamaica. “The most innovative tool from Expedia is the extranet, which allows us to control the parameters of our product in real time.”
“Expedia is proud to have a long-standing relationship with hotel partners of all sizes around the world. By working with the Expedia group, small hotels are benefit from unmatched access to a world-wide market, expert advice at local level and a large marketing investment aimed to drive traffic and visibility to their brands,” said Demetrius Canton, director, market management for the Caribbean. “We strongly believe that our growing relationships with such a large number of properties are a testament to our trusted capabilities.”
“Expedia has allowed Graycliff Hotel to go to the next level due to the exposure and rate strategy that we have secured via the relationship with the company,” said Roberta Garzaroli, director of public relations for Graycliff Hotel & Restaurant. “We appreciate their partnership and what the brand represents for us.” Click here to receive free news bulletins via email from Caribbean360. (View sample)