BVI enlists leading North American travel agents for advisory board

tourism advisory board

The British Virgin Islands Travel Agent Advisory Board held its first meeting recently.


TORTOLA, British Virgin Islands, Friday May 27, 2016 – The British Virgin Islands Tourist Board (BVITB) has established an advisory board in New York to help the destination get the benefit of the experience and knowledge of top performing travel agents.

The British Virgin Islands Travel Agent Advisory Board (BVITAAB) is made up of 16 North American travel advisors that specialize in selling high-end travel, specifically from the BVI’s major markets.  The members of BVITAAB are travel advisors, who are owners/senior managers of their agencies.

Together, they have oversight for over 4,500 agents (in-house and independent contractors) and combined revenues of $3.2 billion. The Caribbean is the largest market for the majority of these travel advisors.

“The engagement of a travel advisory board is an innovative marketing strategy,” said Director of Tourism, Sharon Flax-Mars.

The BVITAAB recently held its first meeting and Flax-Mars said it was successful “in not only making personal connections with key travel advisors, but to also garner first-hand knowledge and insight into the current travel trends, a better understanding of what the discerning traveler is looking for and to share some of the ideas which the BVITB is working on to enhance its relationship with the travel trade”.

“The group already had great chemistry and gave honest feedback on the destination and keys to selling the BVI.  We intend to maximize our opportunities in this relationship by taking action on feedback from BVITAAB towards enhancing not only our relationships with travel agents throughout North America but also enhancing our product offerings and the way they are packaged,” she said.

During the meetings, there was discussion on key issues impacting the BVI’s tourism sector, including airlift, selling small hotels and villas, niche marketing, and events, and providing tools for travel advisors to sell the BVI.

The meeting was one of three which will be held over a two-year period. The next will take place in November.

The Travel Agent Advisory Board initiative is being coordinated by Strategic Vision, a US-based company that facilitates the coordination of these types of Boards in the tourism industry.

Click here to receive news via email from Caribbean360. (View sample)