BRIDGETOWN, Barbados, Sunday March 13, 2016 – Caribbean360, one of the Caribbean’s leading digital media platforms has selected Ooyala, an innovator in premium video publishing, analytics and monetization, to manage and power live and on-demand video delivery across all digital devices. Caribbean360 will use Ooyala’s widely popular content recommendation and personalization technology, Ooyala Discovery, as well as its ad serving technology, Ooyala Pulse, to maximize user engagement and revenue for the media platform and its advertisers.
“At Caribbean360, we believe that video is rapidly becoming the primary channel for content consumption within the digital generation. With Ooyala, we will be able to help our clients effectively target these audiences and optimize their digital marketing investments,” says Chris Hoyos, CEO of Caribbean360.
The company employed a competitive selection process and ultimately chose the Ooyala platform, given its unique strategic focus on media-based companies (broadcasting and print publishers) such as Sky Sports, VICE and ESPN that seek to monetize video content directly for advertisers. As such, Caribbean360 is the first Caribbean-based company to have its video and advertising business powered by Ooyala in the region.
In tandem with the Ooyala initiative, Caribbean360 is also partnering with FLOW, to provide an extensive array of content options for its FLOWTV audience. Through its partnership with Crucial Productions, Caribbean360 will also be producing unique content, including daily and weekly news, talk shows, short form videos and long-form videos. Ooyala technology will be leveraged to strategically insert targeted pre-roll and mid-roll advertisements across all video inventory.
With Ooyala, Caribbean360 will be able to see the full scope of how its audience is engaging with its video content across all experiences. This will allow the publisher to make more informed decisions about its content distribution and ad strategies thus boosting yield across its entire video inventory. Further, by leveraging Ooyala Discovery, its content recommendation technology, Caribbean360 will deliver personalized experiences for every viewer, keeping its audience engaged longer, enhancing CPMs and revenue.
Philip Archer, CEO of Crucial Productions, the video content arm of Caribbean360 says, “We look forward to working with Ooyala as they have proven themselves not only as a leader in video analytics and content recommendation, but also in advertising and monetization. We see great value in having our video delivery and advertising technology from the same innovative provider; not only for the benefits gained through their analytic capabilities but also by having support and professional services under one roof.”
“Caribbean360 is a great example of how progressive broadcasters are thinking strategically about the future of their business as TV migrates across a fragmented device landscape,” says Raul Garcia, Vice President of Latin America for Ooyala. “They understand the huge scale of the online opportunity, and the importance of optimizing revenue and advertising campaigns through the new kinds of audience measurement that Ooyala provides.”
Caribbean360 was launched in 2005 and is a privately owned digital media company. Caribbean360 has established itself as one of the Caribbean’s leading digital content platforms, providing access to news and events as they come to hand across the region. Caribbean360 provides its readers with access to regional news including current affairs, general interest stories, finance, politics and sports. For more information, visit www.caribbean360.com
About Crucial Productions
Crucial Productions Inc. is a solely owned, full service media production facility offering services for short and long format video for television, internet and in-house purposes, radio advertising, music production, pre- and post-production sound for video and television, 3D & 2D animation, 3D Architectural visualization and rendering, and full-service facilitation for film and video production.
The facility boasts a 600 square-foot green screen soundstage, custom built floating lighting grid, live video switching with multiple video source integration and a specially designed, custom coded and fully integrated live graphics playback and video capture system.
Established in 2001, Crucial Productions has developed an impressive client roster, many of which have worked with Crucial from inception. It has earned many local, regional and international Addy© Awards, and continues to strive for excellence in the industry. For more information, visit www.crucialpro.com
Ooyala helps deliver content that connects. A US-based subsidiary of global telecommunications and IT services company Telstra, Ooyala’s comprehensive suite of offerings includes one of the world’s largest premium video platforms, a leading ad serving and programmatic platform and media logistics solution. Built with superior analytics capabilities for advanced business intelligence and a strong commitment to customers’ success, Ooyala’s industry-leading end-to-end solutions help large-scale broadcasters, operators, media companies, enterprises and brands build more engaged and more profitable audiences, and monetize video and TV with personalized, interactive experiences across any screen.
ESPN, Univision, Sky Sports (U.K.), Foxtel (Australia), NBCUniversal, RTL Group (Germany), M6 (France), TV4 (Sweden), Mediaset (Spain) and STV (U.K.): these are just a few of the hundreds of broadcasters and media companies who choose Ooyala. Headquartered in Silicon Valley, Ooyala has offices in New York, London, Dallas, Stockholm, Sydney, Tokyo, Singapore and Guadalajara. It has sales operations in dozens of other countries across the globe. For more information, visit www.ooyala.com.