Mexican company to spend almost US$1 billion to develop nine hotels in Jamaica

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Vice-President for Corporate Affairs and Business Development, Karisma Hotel and Resorts, Ruben Becerra (left), fields questions from journalists during a press conference. Beside him is JTB Chairman Dennis Morrison.

KINGSTON, Jamaica, Friday October 16, 2015 – The Mexico-based Karisma Hotel and Resorts has announced plans to invest more than US$900 million to develop nine hotels in Jamaica, adding 4,000 rooms to the country’s stock over the next 10 years.

A 228-acre beachfront property in St. Ann will be the site for this massive development, which is also intended to create 8,000 new jobs directly and about 5,000 jobs indirectly.

Karisma’s Vice-President for Corporate Affairs and Business Development, Ruben Becerra, made the announcement this week at the offices of the Jamaica Tourist Board (JTB) in New Kingston.

He said the first of the nine hotels is scheduled to open for the 2018 winter tourism season.

The hotels will offer all-inclusive packages featuring a dolphin experience, water sports, and nature attraction with horse trails.

Becerra said Karisma expects to attract a number of new international hotel brands into Jamaica, noting that “our interest is to try to increase the market, instead of shifting or stealing the market”.

He said an increase in airlift is also part of the master plan for the development project.

Karisma Hotel and Resorts has been investing in Jamaica since April 2014, with the acquisition and renovation of an existing property in Negril, which is being operated as Sensatori Jamaica.

The company is investing US$45 million to expand that property, with 149 suites being added to the existing 138; as well as constructing another hotel at an adjacent property, to be named Azul Seven.

Becerra said Azul Seven will bring 328 direct and 197 indirect jobs to the area.

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