CASTRIES, St Lucia, Thursday September 30, 2010 – The OECS Export Development Unit (OECS/EDU) has sought the expertise of reputed UK based Design Firm, Brand42, to provide direct in-firm design and branding assistance to 16 firms in the sub-region.
The OECS/EDU facilitated the programmme as a follow up to regional workshops it staged in Dominica and St Lucia last November where participants were exposed to theoretical and practical aspects of branding and packaging.
Out of 36 firms which participated in the workshops, 16 from Antigua and Barbuda, Dominica, Grenada, St Lucia and St Vincent and the Grenadines successfully applied these tools within the stipulated timeframe to qualify for the opportunity to work closely with Brand42.
This project is coordinated by Business Development Officer at OECS/EDU, Damien Sorhaindo.
“Using the brand and product briefs submitted by the respective firms with OECS/EDU’s assistance, Brand42 has already begun developing two and in some cases three design routes for each of the 16 firms for development into actual designs,” he said.
“Having seen the first draft of the various design routes developed thus far, this is going to be a very exciting project. I can honestly tell you that the OECS firms involved in this project have been provided an opportunity of a lifetime to be able to work with a renowned international design firm of such stellar quality and reputation.”
The design routes will be presented to each of the firms during face to face meetings, to be facilitated by the OECS/EDU. The firms will then select the one they want to see further developed into actual designs for their specific brands and products. Once the look and feel for the various brands have been developed by Brand42, the firms will be responsible for working with packaging suppliers to get their products in line with the created templates.
Sorhaindo said it’s expected this project will yield significant benefits for the businesses involved, since inadequate presentation and packaging of OECS products have for a long time hindered their access to international markets.
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