USVI to tap into Caribbean tourism market

ST. THOMAS, US Virgin Islands, Thursday June 30, 2011 – Authorities in the U.S. Virgin Islands (USVI) have embarked on a strategic campaign to encourage Caribbean nationals to promote and visit the islands.

That’s the word from Tourism Commissioner Beverly Nicholson-Doty.

“We in the U.S. Virgin Islands have been blessed by the goodwill and support we have received throughout the years by our nationals and our Caribbean neighbors,” she said.

“We have numerous ‘ambassadors’ throughout the Caribbean, North America and Europe who are eager to contribute to the development of our islands. We look forward to attracting their intellectual, marketing and financial capital as we develop a movement to unite the Caribbean community at home and abroad.”

During the Caribbean Tourism Organization’s (CTO) Caribbean Week in New York, held earlier this month, the USVI government heralded the importance of overseas-based Virgin Islanders, Caribbean nationals and the intra-regional Caribbean market to the development of its tourism product and experience.

Director of Sales of the U.S. Virgin Islands Department of Tourism, Kay Milliner-Kitchens, presented the natural beauty, history and allure of their islands to Caribbean-Americans during a special CTO meeting that focused on the importance of the Caribbean Diaspora.

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