World's largest agency merger could benefit Caribbean clients

BRIDGETOWN, Barbados, Tuesday July 30, 2013 – On Sunday, two worldwide marketing communication agencies, Omnicom and Publicis, agreed to merge, thus forming the world’s largest group. Since then, the news has dominated all business pages. Commenting on the development, Anderson King, Managing Director of Greg Hoyos Associates Inc (GHA DDB) said the proposed “merger of equals” could bring significant benefits to regional clients.

“At GHA DDB we have represented several entities within the Omnicom group for over a decade, chiefly DDB Worldwide,” he pointed out. “We have also represented Publicis on a project basis for several years. So we are perfectly placed to exploit the new entity for our clients.”

Mr. King added that he expected the Publicis Omnicom Group would bring additional strategic tools and marketing techniques to GHADDB clients. “Our clients already know and use some of DDB’s excellent tools,” he pointed out. “They have served many regional companies very well. With this merger, we will be able to call on the armoury of Publicis tools to further assist their marketing success.”

Publicis has a greater presence in digital media and projects, Mr. King noted. This is an increasingly important area for local and regional companies, as consumers shift away from heritage media and embrace the Internet.

“All in all, we are excited, both for ourselves and for our regional clients,” he concluded.

Founded in 1990 upon Greg hoyos’ return from DDB in Australia, GHA DDB operates in the English, French and Dutch Caribbean markets and maintains one of the, if not the largest active network of local agency partners in key markets. Creatively, Greg Hoyos remains the only Caribbean person to win the Global CLIO Copywriting Award, and GHA has consistently been one of the most-awarded agencies in the annual Caribbean ADDY Award shows. Click here to receive free news bulletins via email from Caribbean360. (View sample)