CALIFORNIA, United States, Wednesday March 4, 2015 – Barbados’ pop princess Rihanna and Trinidad-born rap queen Nicki Minaj did the Caribbean proud when they were named among the 50 winners of the 2015 YouTube Music Awards.
The winning artists were chosen based on their YouTube views, subscribers, and engagement over the last six months, according to an announcement on Monday.
The popular video-streaming site is honouring a mix of talent ranging from established performers like Beyonce, Drake, Taylor Swift, Pharrell Williams and Katy Perry, to emerging artists like Hozier and Sam Smith.
YouTube is reportedly turning up the jets for this year’s awards ceremony. Instead of hosting a traditional live show, the event will feature some of the award-winning artists collaborating on nine original music videos which will air during the online event.
The ceremony, in which the original clips will debut, will take place on March 23 at 10 a.m.
The new content will be created by musicians including Charli XCX, Sheeran, Martin Garrix, Max Schneider, Migos, Megan Nicole, Cahoots, Nicky Jam and Shamir, with Vice set to produce the interactive online event.
A few fans will be invited to participate in the videos, moreover, while others will get to join in the behind-the-scenes fun.
During Monday’s announcement, YouTube revealed that their site had reached 47 billion views, 164 million subscribers, and has had 1600 videos uploaded in the last six months.
The 2015 Awards are returning after a one-year hiatus. In 2013 they were held in a warehouse at New York’s Pier 36.
2015 YouTube Music Award Winners (in alphabetical order)
Florida Georgia Line
Kurt Hugo Schneider