Commitment to boost cruise tourism efforts
CASTRIES, St Lucia, November 5, 2009 – Caribbean and Latin American leaders have committed to strengthening cruise tourism efforts throughout the region.
The commitment came as nearly 1,000 industry experts from around the world convened in St Lucia for the week-long 16th Annual Florida-Caribbean Cruise Association Conference and Trade Show.
“In times of economic downturn, those that remain aggressively in the forefront of the marketplace are those who are best positioned to prosper as our economy recovers,” said FCCA President Michele Paige.
She said the record turnout in challenging economic times underscored the need for regional partnerships and urged that “now, more than ever, we have to work together to get ahead.”
Delegates from 42 Caribbean and Latin American destinations attended the event. Participants also came from as far away as Spain and Dubai.
Colombian President Alvaro Uribe Velez made a special appearance to confer with cruise line executives. Also at the conference were port officials, tour operators, tourism agencies and suppliers, and approximately 100 cruise executives from among the association’s 15 member lines.
Delegates attended standing-room-only workshops led by member-line executives and expert guest speakers. Topics covered marketing strategies in the recession; keeping up with trends, and developing innovative tour operations. They also sat in on private meetings with cruise executives to present tourism products, analyze industry trends and discuss developing issues.
The Florida-Caribbean Cruise Association is composed of 15 Member Lines: AIDA Cruises, Azamara Cruises, Carnival Cruise Lines, Celebrity Cruises, Costa Cruise Lines, Cunard Line, Disney Cruise Line, Holland America Line, MSC Cruises (USA) Inc, Norwegian Cruise Line, Ocean Village, P&O Cruises, Princess Cruises, Royal Caribbean International and Seabourn Cruise Line.
It was created in 1972 by cruise lines operating more than 100 vessels in Florida, Caribbean and Latin American waters to foster legislation, tourism development, and cooperation on ports, safety, security and other cruise industry issues.



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