Sacha Cosmetics going into Colombia
PORT OF SPAIN, Trinidad and Tobago, April 26, 2012 – Well-known Caribbean make-up line Sacha Cosmetics is in the process of having its brand legally registered in Colombia, which will be the launching pad to retailing its products in the Latin American market.
Kama Maharaj, chief executive officer for Sacha Cosmetics, has publicly disclosed that he expects this process to be completed in another two to three months through his company’s partnership with a Colombian law firm.
Maharaj said his company’s previous attempts to enter the Colombian market had previously hit a wall when they tried to register the Sacha line.
“A few years ago, we made serious efforts to enter the Colombian market. We, however, hit a brick wall with our product registrations, which was lengthy and expensive process. While we did register our trademark, we finally gave up in frustration,” he said.
Maharaj linked this to protectionist measures from the Colombian authorities as non-tariff barriers designed to restrict imports and to protect their local manufacturers were placed in Sacha Cosmetic’s way.
However, Maharaj said it was his company’s decision to join the American Chamber of Commerce of T&T (AmCham) June 2011 trade delegation to Colombia that was the turning-point in their attempts to enter the market.
“Last year we were encouraged to join the trade mission to Colombia and were pleasantly surprised to see how much easier it is now to do business. The market has certainly opened up and the process is now far less complicated.” Maharaj said.