Martinique steps up effort to attract more cruise business
FORT-DE-FRANCE, Martinique, Thursday, September 20, 2012 – Martinique tourism officials have spent the last two days meeting with a delegation of Florida-Caribbean Cruise Association (FCCA) members as it ratchets up its efforts to attract more cruise business to the French Caribbean island.
The FCCA delegation was led by President Michele Paige and included high-ranking executives from prominent cruise lines such as Carnival, Princess Cruises, and Royal Caribbean Cruise Line.
“The opportunity for Martinique to grow its tourism receipts by further developing the cruise sector has never been greater,” said Karine Roy-Camille, commissioner of the Martinique Tourism Authority.
“Recently completed capital improvement projects to the Malecon promenade and La Savane Park in Fort-de-France have reinvigorated the capital, while continued upgrades to the Pointe Simon wharf and Tourelles cruise terminal will soon enable the world’s largest cruise ships to dock here. The timing simply could not be better for cruise lines wishing to spice-up their itineraries with the unique brand of French Caribbean vacation chic only available in Martinique,” she added.
Paige said Martinique had taken great strides to further enhance its destination product and infrastructure for cruise tourism and the visit offered a prime opportunity to display the developments and investments to key decision makers in the cruise industry, which the FCCA was able to share with its important Platinum Member.
The FCCA is a trade association composed of 14 member cruise lines: AIDA Cruises, Azamara Club Cruises, Carnival Cruise Lines, Celebrity Cruises, Costa Cruise Lines, Cunard Line, Disney Cruise Line, Holland America Line, MSC Cruises (USA) Inc., Norwegian Cruise Line, P&O Cruises, Princess Cruises, Royal Caribbean International and Seabourn. It was created in 1972 by the member lines operating more than 100 vessels in Florida, Caribbean and Latin American waters, in order to discuss and exchange views on issues relating to: legislation, tourism development, ports, safety, security and other cruise industry issues.
During their stay in Martinique, the FCCA delegation visited Pointe Simon and the Tourelles cruise terminal, and toured the re-built Malecon promenade and historic La Savane Park, a 12-acre oasis of nature amid the hustle and bustle of downtown Fort-de-France. Visits were also made to several of Martinique’s leading tourist attractions.
Special meetings were also held with local government and private sector officials to share in-depth details on the latest developments in the Martinique tourism sector with the FCCA delegation.