US Virgin Islands targets West Indians with TEMPO
TEMPO, which celebrates the music, culture and lifestyle of the Caribbean, reports reaching about 3.5 million viewers throughout the Caribbean.
NEW JERSEY, United States, Wednesday January 18, 2012 - The United States Virgin Islands is offering an extra warm welcome this year to its Caribbean neighbors and to the region's Diaspora.
After hosting a number of Caribbean and Caribbean-American journalists, editors and community leaders at last month's Caribbean Media Exchange (CMEx) in St. Thomas, the USVI Department of Tourism has teamed up with TEMPO Networks this month in an effort to reach many more Caribbean nationals across the region and in the United States.
"With TEMPO's launch in the United States, we are keen to encourage Caribbean nationals to come and sample our special Virgin Islands brand of hospitality," said Commissioner of Tourism, Beverly Nicholson-Doty.
Among the promotional benefits offered by the partnership between TEMPO and New Jersey's Star-Ledger newspaper is a luxury four-night prize trip giveaway to the island of St. Croix, home of TEMPO founder Frederick Morton, Jr.
Other promotional elements include display ads in the Star-Ledger, an online travel feature on NJ.com, high rotation commercial airplay, online integration, and cross channel promotion on News 12, BET and the Travel Channel.
"There's no place like home, particularly when home is paradise," said Morton, Founder, Chairman and CEO of TEMPO Networks. "To be able to partner with the USVI Department of Tourism, one of the most innovative tourism departments in the region and to share my homeland with our viewers is just fantastic," he said.
Of the millions of Americans who visit the Caribbean each year, Morton noted a greater percentage travel from the northeastern seaboard of the United States. "And, when they bring that love of the region back to the United States, they not only fondly remember their experience, they also share the Caribbean culture they've experienced with potential travelers - TEMPO provides an important platform to share those memories and experiences," he said.
The winning pair of the New Jersey sweepstakes will have the opportunity to stay at the historic Buccaneer Hotel on St. Croix, and will receive round-trip airfares and certificates to spend on activities, shopping and dining.
TEMPO, which celebrates the music, culture and lifestyle of the Caribbean, reports reaching about 3.5 million viewers throughout the Caribbean and on Cablevision in the US where programming is available for cable subscribers in New York, New Jersey, Connecticut and Pennsylvania.
For contest details, visit www.gotTEMPO.com. The entry deadline is Sunday, January 22, 2012.
For more information about the United States Virgin Islands, go to VisitUSVI.com, follow us on Twitter (@ USVITourism) and become a fan on Facebook
(www.facebook.com/VisitUSVI). When traveling to the U.S. Virgin Islands, U.S. citizens enjoy all the conveniences of domestic travel - including on-line check-in - making travel to the U.S. Virgin Islands easier than ever. As a United States Territory, travel to the U.S. Virgin Islands does not require a passport from U.S. citizens arriving from Puerto Rico or the U.S. mainland. Entry requirements for non-U.S. citizens are the same as for entering the United States from any foreign destination. Upon departure, a passport is required for all but U.S. citizens.