Antigua and Barbuda – Best Brand in Caribbean Tourism

Antigua and Barbuda – Best Brand in Caribbean Tourism


Antigua and Barbuda has once again emerged as one of the top tourist destinations in the Caribbean region. This after participating in the St.Maarten/St. Martin Regional Tradeshow SMART.


SMART is sponsored by the St. Maarten Hospitality and Trade Association and Association des Hoteliers de St. Martin.


The event which ran from the 12th to the 14th of May provided 2 days of pre-scheduled appointment sessions where Wholesalers and Tour Operators could meet and conduct business with suppliers in the tourism industry.


SMART also featured suppliers from the Islands of the North Eastern Caribbean Tourism Alliance (NECTA). These included Anguilla, Antigua, Aruba, Barbuda, Bonaire, Curacao, Dominica, Guadeloupe, Martinique, Montserrat, Nevis, Saba, St. Eustatius, St. Barthelemy, St. Kitts, and St. Maarten/St. Martin.


 Representing Antigua and Barbuda were Neil Forrester, Manager of the Antigua Hotels and Tourist Association AHTA, Anthea Watkins, Advertising and Marketing Manager of LIAT and Annette Michael, Public Relations Officer within the Ministry of Tourism.


According to Ms. Michael, Antigua’s representation at the tradeshow was a very good mix as three of the vital players within tourism were able to promote the various aspects of the tourism product with a special feature on accommodation and transportation.


One of the views expressed by a writer, who visited the booth set up by the delegation, is that he is happy to see the Antigua and Barbuda being featured once again in the Caribbean as one of the top tourist destinations.


“It is important that Antigua and Barbuda continues to be visible at regional tradeshows if we are to remain top contenders for market-share in the Caribbean, bearing mind that after the UK and the USA, the Caribbean region is our next biggest market,” Ms. Michael noted.


Tourism Minister, the Hon. Harold Lovell is strongly advocating the resurgence of Antigua and Barbuda as a foremost regional tourist destination. The facts and figures were measured recently as to Antigua’s presence and performance within this market at the Destination Management and Marketing Awareness Workshop held in January.


Minister Lovell has pledged the governments’ support in ensuring that the country is continuously featured at such regional tradeshows so that the emerging slogan “Antigua and Barbuda‚Ķ.Best Brand in Caribbean Tourism” can be manifested as truth at every forum where the country is placed against its regional counterparts.


According to Minister Lovell, “I am depending on the private sector organization such as the AHTA, small hoteliers and other event sub-committees such as the Sailing Week Committee, and event festival committees to play their role and get involved in the regional marketing of Antiguan and Barbuda.”