BRIDGETOWN, Barbados, Monday February 22, 2016 – Barbados has been voted Caribbean Best Destination 2016 in recognition of outstanding performance and partnership by Expedia, the largest retailer of travel products in the Caribbean.
The award, which was presented during the Caribbean Travel Marketplace in The Bahamas, was a continuation of Barbados’ recent winning streak and marked the seventh international award Barbados has received over the past year.
The island was also dubbed Best Destination by Caribbean Journal, and ranked third among the islands of the Caribbean by TripAdvisor in 2015.
Telegraph readers also voted Barbados the best destination in the Caribbean for family holidays, best Caribbean beach holiday destination, best destination for activity and adventure holidays, and best destination for wedding and honeymoons.
The island has also been shortlisted in the destination category for the Routes Americas 2016 Marketing Awards, according to South Florida Caribbean News.
Barbados Tourism Marketing Inc. (BTMI) CEO, William Griffith, said the latest award from Expedia was testament to the collaborative efforts local industry partners have been making on behalf of the island.
He added that it was a clear manifestation of the significant work being done by the entire BTMI leadership team in the major markets of the UK, USA and Canada.
“Each award we have received over the past 12 months has been confirmation for us that we are moving in the right direction with our destination marketing and product development, which continues to be a team effort across the public and private sector,” he said.
“It is also great momentum as we draw closer to our 50th anniversary of Independence and we have already begun to share the excitement with all of our partners.”
Barbados’ tourism decision-makers are reportedly continuing to work toward ensuring the sector’s continued recovery, with 2015 being heralded as a record year for air arrivals.
Several hotels underwent renovations in 2015 with new properties such as Sandals and Sugar Bay providing the latest in all-inclusive accommodation.
Efforts are also underway to enhance the variety and quality of product offerings available to cruise and long-stay visitors through the Barbados Tourism Product Authority (BTPA).
With the winter season in full swing, select hotels are partnering with the BTMI to offer 50 percent discounts through the Brilliant Barbados 50 travel sale, moreover.
Demetrius Canton, Director for the Caribbean at Expedia, commended the island’s tourism partners on their well-deserved win.
“It’s an honour to confer this award on Barbados,” he said. “The island continues to be a leader in providing unforgettable, value-for-money travel experiences and we’ve seen the demand for holidays to Barbados continue to grow. It is truly well-deserved.”
Expedia Inc., which features some of the world’s leading online travel brands, including Travelocity, Hotels.com, Trivago and Orbitz, registered US$55 billion in bookings and 188.2 million room nights in the first three-quarters of 2015.