Barbados pursues Canadian tourism dollar

BRIDGETOWN, Barbados, October 31, 2007 – With the Canadian dollar surpassing the value of the US for the first time in decades, Barbados tourism officials say Canadian tourist arrivals this winter season may be better than expected.

The Barbados Tourism Authority (BTA) said that the 5% increase in Canadian arrivals in 2007 over 2006 figures may be “slightly conservative” in light of the money market trend.

Official figures show that over 30, 000 Canadians visited Barbados up to August 31, 2007 and another 25,000 are expected for the winter season.

Two familiarization trips were hosted in late October for travel agents from Canada – the island’s fourth largest visitor market. 

The BTA/ Air Canada group out of Montreal and Halifax and a complement of golf specialists, accompanied by business development managers, toured the islands attractions and sampled local foods and night life.

US promotion

The BTA also announced that its New York office recently partnered with Almond Resorts for the annual TNT Vacations shows in Rhode Island, New Hampshire and Massachusetts with agents being updated on the destination, as well as confirming their interest in upcoming FAM trips later this year and in 2008.

“Many agents praised Barbados for its Zagat Guide – which remains a popular piece throughout New England and continues to give wonderful insight into restaurants, nightlife, attractions and golf,” the authority said.