BRIDGETOWN, Barbados, Friday January 4, 2013 – Following a successful 2010 tourism promotion for her home country, Barbadian megastar Rihanna is back with a bang in a multi-faceted social media campaign designed to attract increasing numbers of visitors to the island.
Spearheaded by the Barbados Tourism Authority (BTA), the “Inside Out” campaign includes a YouTube video depicting Rihanna basking in the sea, biking down a wooded country lane and playing dominoes on the beach, with her new hit song “Diamonds” providing the sound track.
Run entirely via social media, the campaign got underway with the island’s world famous ambassador posting images to Twitter, Facebook and Instagram using the hashtag #Barbados.
The promotion is set to capitalise on the We Found Love girl’s massive fan base, which includes 63 million followers on Facebook, 26 million on Twitter and nearly 3 million fans on Instagram.
A microsite is also featured as part of the promotion that will differentiate “the wealth of experiences available on the island and the crucial factors between what makes some people travellers and some people tourists,” according to Breaking Travel News.
More clips of the Talk That Talk star are on the way, and fans can also go to the Visit Barbados Facebook page to enter a competition to win Rihanna-related prizes.
Britain’s Daily Mail reports that this latest promotional effort is designed to showcase a side of the country other than its renowned, high-end west coast beach resorts.
“We are really pleased with how our campaign has combined heritage with innovation to differentiate Barbados,” commented the BTA’s London-based Petra Roach. “As a girl, I remember how important and significant these locations were to me.”