BIRMINGHAM, England, December 21, 2007 – Santa Claus came to town in this British city on Thursday but it was not the traditional Santa Claus. It was a Rastafarian Santa straight from the land of reggae.
The Jamaica Tourist Board (JTB) flew in Santa to launch a new airlink from the Birmingham to Montego Bay.
Birmingham has the largest West Indian population outside of London.
The flights will be operated by Thomsonfly and will start in May 2008.
The JTB also organised a number of festivities to help send holiday makers off in true Jamaican style this Christmas, including: festive music with a Jamaican twist from a steel band; refreshments and canapés; goody bags packed with crayons, colouring paper, sweets and gifts for the kids; and of course jolly ol’ ‘Rasta Santa’ and his ‘little helpers’ from Thomsonfly and the JTB.
Elizabeth Fox, Regional Director UK / N Europe from the Jamaica Tourist Board comments:
“Thomsonfly’s new direct flights are not only great news for Brits keen to discover our beautiful island on holiday, but also for the Midlands’ vibrant Jamaican community who like to travel back to Jamaica for holidays frequently,” said Elizabeth Fox, JTB’s regional director for the UK and northern European.
“These new flights mean a potential 14,000 extra visitors to the island, and with Thomsonfly’s extremely competitive prices for both all inclusive holiday packages and flights only, we hope to see a significant increase in visitation to Jamaica from the Midlands in 2008.”