BEEF ISLAND, British Virgin Islands, Thursday June 2, 2016 – LIAT has introduced a non-stop service between Barbados’ Grantley Adams International Airport and the Terrance B. Lettsome International in the British Virgin Islands.
The service will operate three times a week.
Egbert Riley, Head of Sales and Marketing at the Antigua-based carrier said the service is not an experiment, but rather was introduced based on research.
“We did do some research and recognised that this is a market that LIAT needed to be present in,” he told the media following the arrival of the inaugural service yesterday.
“In addition to the fact that we recognized that there was a demand for this relatively long-haul, direct flight from Barbados, it also was decided because it’s better for the aircraft. It’s better for fuel consumption, so it makes economic sense as well.”
Riley said the two-hour flight will also allow for easy connections.
“One of the reasons that we decided to do this is because we wanted to increase the demand for the flight. Even though it’s a direct flight from Barbados to Tortola, our major markets are St Vincent, Grenada, St Lucia, and Guyana. And the flight time is as such that it allows for easy connection; so it reduces the number of hops to Tortola,” he explained.