BOGOTÁ, Columbia, Friday October 30, 2015 – Thousands of South Americans keen on taking a holiday in Barbados will have a new non-stop option via Avianca from December 2.
The new Bogotá to Bridgetown direct flights, with flying time of just three hours and 10 minutes, will be operated on Wednesdays and Saturdays.
Barbados Tourism Marketing Inc. CEO William Griffith said the new service was welcomed by Latin America tour operator partners, adding that the joint marketing strategy with Avianca would focus on positioning Barbados as an enchanting getaway for families with children and for couples. These promotional efforts will commence in the first week November with a familiarization trip with Avianca’s top-producing travel agencies and tour operators. Local industry partners will also conduct a roadshow mid-November to network with key operators in Bogota.
“This service will allow multi-generational travelers and those seeking a romantic getaway to plan three, four or seven-day trips, which we see as critical for the long-term success of this exciting new service. We believe this service will also attract travelers from nearby South American cities seeking a convenient connection to Bridgetown,” Griffith said.
The BTMI CEO said the addition in their Latin American flight strategy was borne out of a desire to expand Barbados’ presence in that market by working with a carrier with a broader flight network. The new Avianca service will permit connections between Barbados and Sao Paulo, Rio de Janeiro, Santiago de Chile, Buenos Aires, Panama City, Mexico, Lima, San Salvador, Guayaquil and Quito via Bogota with connection times of two and a half hours or less.
The legacy carrier also promises an improved customer experience, added value through their Star Alliance rewards programme and introduces a business class option to travelers from that market.
Barbados will be counting on its more than 113 kilometers of white sandy beaches and turquoise sea, as well as its numerous world-class restaurants and bars, tours within its UNESCO World Heritage site, and a year-round calendar of exciting events to woo the South Americans to the island.
With the implementation of the Bogotá-Bridgetown flights, Avianca will expand its Caribbean operations, which already include chartered flights to Aruba, Curaçao, Cancun, Punta Cana, Santo Domingo and Puerto Rico.