Hardbeatnews, NEW YORK, N.Y., Mon. Aug. 29, 2005: Reggae took a back seat to the reggaeton movement at the MTV Video Music Awards in Miami last night despite plans by the network to introduce Caribbean music channel, Tempo, next year.
For those unfamiliar with reggaeton, the musical genre is relatively new and evolved out of Puerto Rico as basically a marriage of Jamaica’s reggae music, hip-hop from the United States, and some salsa, all sung in Spanish.
None of the ‘top’ Caribbean musicians, who have successfully made the cross over to the mainstream music scene, were visibly present and definitely none performed. But the Latino presence reverberated, with performances by reggaeton stars, Daddy Yankee, Don Omar and Tego Calderon as well as the sexy, Shakira and Alejandro Sanz.
Yankee along with Omar and Calderon and Queen Ivy have taken the fusion to new heights and that was obvious last night as hundreds bobbed and shook to the infectious beat.
Forgotten were the reggae artists who have led the movement for the region and Jamaica and kept the culture alive. In Miami, at the VMA’s, reggaeton and Latinos ruled the night.
Alicia Keyes, looking stunning as always, was among award winners along with Missy Elliott and rocker Green Days. Keyes won for Best R&B Video, Elliott for best dance and best hip hop videos and Green Days, with a whopping six awards for video of the year, best group video, best rock video, best director, best cinematograph, best editing and the viewer’s choice award.
Other winners were Gwen Stefanie for best choreography and best art direction; Kanye West for best male video; Kelly Clarkson for best female video and Ludracris for best rap video.
Fans of R. Kelly were no doubt thrilled by his performance – which was like watching a one-man Broadway performance. Kelly showed VMA watchers why his creativity keeps him rising above scandal, as he acted, sung and performed to his new song, ‘In The Closet.’
Other performances at the star-studded event, came from Shakira and Sanz. Shakira, the Argentine beauty who burst on the scene a few years ago, looked visibly aged but the hip swiveling movements, that have become her trademark, were still a part of her performance.
The VMA’s, as many may know from the numerous television ads that peppered the airwaves, was hosted by Diddy, or as he educated the audience, formerly known as Sean Combs, Puff Daddy and P. Diddy. Diddy danced pathetically and tried hard to be humorous, failing miserably.
MOST HORRID DRESS
While ‘Diddy’ awards for the best dressed went to top acts like Usher, Kanye West, Snoop Dogg and Stefanie among others, the worst dresser of the night for HBN, was Jessica Simpson, who looked like she merely pulled on her top to get out on stage. The girl, from ‘the dirty south’ looked classless, with the back of her bra clearly visible and the black and white top barely holding her huge breasts in place. All topped off with a black hot pants making the entire outfit a complete disaster! – Hardbeatnews.com