BRIDGETOWN, Barbados, Friday March 16, 2018 – Snapchat drew the ire of Barbadian-born superstar Rihanna – and then saw its share price take a dip – after publishing an ad for a game which asks users whether they would rather slap the singer or punch her ex-boyfriend Chris Brown.
Rihanna blasted the multimedia messaging app over the ad that seemed to made reference to a 2009 incident in which Brown assaulted her while they were a couple.
The ad was published earlier this week, but after Snapchat issued an apology saying that the ad “never should have appeared on our service”, Rihanna used her Instagram Story to express her outrage yesterday.
“I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb! You spent money to animate something that would intentionally bring shame to DV [domestic violence] victims and made a joke of it!!!” Rihanna wrote.
“This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past, and especially the ones who haven’t made it out yet…you let us down. Shame on you.”
The singer ended with the parting shot: “Throw the whole app-oligy away.”
Following Rihanna’s statement, Snapchat’s share price fell by more than four per cent.
A spokesperson for Snap Inc., the company that created the app, had acknowledged that the ad was “disgusting” and had no right on the Snapchat service.
“We are so sorry we made the terrible mistake of allowing it through our review process. We are investigating how that happened so that we can make sure it never happens again,” the company said.
Rihanna was not the only one outraged by the Snapchat ad, however. The daughter of former President Bill Clinton was among those who called out the company on social media.
Just awful. Awful that anyone thinks this is funny. Awful that anyone thinks this is appropriate. Awful that any company would approve this. Thank you Brittany for calling this out.
— Chelsea Clinton (@ChelseaClinton) March 12, 2018
The incident comes weeks after the company’s stock took a tumble following reality star Kylie Jenner tweeting that she no longer uses the app.