ORANJESTAD, Aruba, Tuesday November 8, 2016 – The Aruba Tourism Authority (ATA) and Airbnb, the world’s leading community-driven hospitality company, have signed a historic agreement that will position Aruba as a regional leader in the sharing economy and help to promote more tourism to the island.
The deal, signed yesterday, will also create a framework to allow the ATA and Airbnb to address the issue of taxes, host accommodation standards and regulations and ensure that it is in line with Aruba’s tourism policy.
This is the first ever partnership between Airbnb and a Caribbean nation.
“Building on Aruba’s reputation as a world class tourist destination, we will work closely with the Aruba Tourism Authority to broaden the island’s appeal to the millions of Airbnb users who are interested in unique travel experiences,” said Shawn Sullivan, Airbnb’s Public Policy lead for Central America and the Caribbean.
“This collaboration will give those visiting Aruba more traveling options while promoting sustainable tourism as part of the local economy.”
ATA’s chief executive officer Ronella Tjin Asjoe-Croes noted that as the number two most tourism-reliant nation in the world, Aruba’s continued growth relied on having a healthy balance of on-island accommodations.
“Aruba embraces the shared economy and is eager to formalize the first partnership in our region with Airbnb. Together, as industry leaders, we will add value to authentic travel experiences while ensuring this on-island development is managed successfully,” the ATA top official said.
Airbnb’s presence within the island’s tourism industry is rapidly growing. In the past year, Airbnb hosts in the southern Caribbean nation received 13,000 guests from around the world. Hosts in Aruba typically earn US$4,400 a year.
Currently, there are 1,360 Airbnb listings across the island, welcoming a broad range of travelers to the country’s award-winning beaches, diverse culture and delectable culinary scene.