How Barbados Tourism Officials Capitalized On Independence To Draw Crowds At World Travel Market


The Barbados Tourism Marketing Inc took a bit of Barbados’ culture to London.

BRIDGETOWN, Barbados, Friday November 18, 2016
– Barbados captivated thousands at the world’s premier travel industry event  – World Travel Market 2016 – in London last week with a theme based on the island’s 50th Anniversary of Independence being celebrated on November 30.

Industry players and visitors alike were drawn to the grand Legends and Legacy booth presented by The Barbados Tourism Marketing Inc (BTMI), which beamed with national colours. They were invited to share in the island’s celebrations, now just 12 days away.

They also got a taste of what’s in store with performances by members of the Royal Barbados Police Force, and also a chance to mingle and share with local cultural greats Red Plastic Bag and the Mighty Gabby.

Another eye-catcher at the booth was a tribute to Kensington Oval, regarded as the Mecca of West Indies cricket, in celebration of the island’s contribution to sports.

This was especially brought to life with the presence of cricketing greats Sir Garfield Sobers and Desmond Haynes.


Minister of Tourism Richard Sealy chats with Barbados National Hero and cricketing great, Sir Garfield Sobers.

From this platform, the Barbados team declared 2017 the Year of Sport in Barbados and promised a celebration of the wealth of sporting activities available on island, including biking, cricket, football, hiking and running trails, Segway polo, and a wide range of world-class water sports.

“2017 is an important year for Barbados as we build upon a tremendous year of celebrations surrounding our 50 years of Independence and what is shaping up to be another record tourism performance,” said the BTMI’s chief executive officer William ‘Billy’ Griffith. “The relationships we are nurturing here in London will play a great part in our continued success and we look forward to strengthening our longstanding and the newly-made alliances in the coming months.”

The BTMI’s UK director Cheryl Carter added: “For the last three years the UK has remained the biggest tourism market to Barbados and continues to grow despite recent challenges. We expect the visitor arrivals to the island, to increase further and we look forward to working with all our partners – established and new.”

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