NEW YORK, United States, Saturday June 10, 2017 – JetBlue is this month ditching boarding passes and trying a facial recognition process, starting with flights to one Caribbean island.
The airline is testing the new paperless self-boarding process on flights from Boston’s Logan International Airport to Aruba’s Queen Beatrix International Airport.
Customers who opt in during the boarding process can put away their boarding passes and devices and simply step up to the camera for a quick photo. The custom-designed camera station will connect to US Customs and Border Protection (CBP) to instantly match the image to passport, visa or immigration photos in the CBP database and verify flight details.
The customer will be notified on an integrated screen above the camera when they are cleared to proceed to the jet bridge. The setup will move JetBlue crewmembers from behind the counter to interact with customers and assist throughout the process. JetBlue will issue iPad minis to crewmembers, giving them mobility to monitor and manage the boarding process while interacting with customers.
“We hope to learn how we can further reduce friction points in the airport experience, with the boarding process being one of the hardest to solve,” said Joanna Geraghty, executive vice president customer experience, JetBlue. “Self-boarding eliminates boarding pass scanning and manual passport checks. Just look into the camera and you’re on your way.”
Self-boarding builds on the airline’s efforts to innovate the airport travel experience. It recently debuted its self-service “line-less” lobbies with new interactive kiosks featuring the latest personal, helpful and simple technology, including self-bag tagging and self-bag drop capabilities that increase efficiency and reduce frustrating airport lines.