Canadians Want More From The Caribbean

beach not enough

Depending on white beaches and clear blue waters won’t be enough. (Photo credit: Travel Corner)


TORONTO, Canada, Tuesday August 30, 2016 – Canadian travellers are demanding more diversity and greater options and Caribbean destinations must offer a diverse product if they are to remain attractive to this important market.

That observation and suggestion has come from President of Air Canada Leisure Group, Craig Landry. The airline executive, whose responsibilities include Air Canada Vacation and the leisure carrier Air Canada Rouge, says there are evolving consumer preferences, from accommodation to activities.

“From the perspective of the consumer it’s all about choice, so choice means we need diversity in the type of products we can offer,” he explained.

“What we’re seeing is that with different types of markets, whether it’s from family size, or whether it’s adults and couples, their needs are different in terms of the types of amenities and the types of services that respond to them and so we need to make sure we have segmentation and the ability to be able to address that.”

craig landry air canada

President of Air Canada Leisure Group, Craig Landry.

“We’re also seeing changes in people who are booking not necessarily non-inclusive –  so that can be villas or people who might want to do some of their own cooking or some of their own travel experiences and excursions when they’re there; they’re looking for a different type of living aboard type of approach when they stay in a destination and we need product to accommodate that and we need to make sure we have enough breadth and depth of our product and diversity in the type of things we can offer to satisfy different segments of travel,” Landry added.

Landry will deliver the feature address on September 16 at the Caribbean Tourism Organization’s State of the Tourism Industry Conference (SOTIC) taking place in Barbados September 14-16.

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