KINGSTON, Jamaica, Tuesday November 1, 2016 – The world’s largest online travel company, the Expedia group, recently embarked on a three-day tour of Jamaica where they conducted comprehensive seminars with 75 local hotel partners of varying sizes and needs.
The Expedia Partner Central (EPC) Tune-ups were created to enable and empower Expedia’s local Jamaican partners to fully realize the potential of utilizing the company’s value-driving resources.
The roadshows began with an in-depth look at the factors that influence the performance of hoteliers in the marketplace and how they can utilize the EPC platform to maximize conversion and increase demand.
The local Jamaican Market Management team and Billy Medina, Manager of Lodging Content Operations/GSO Miami, conducted one-on-one EPC strategy sessions with partners and reviewed different areas of Expedia’s Marketplace including their property’s content score, photos, package offerings, and more. Expedia’s local team visited Negril’s Travellers Beach Resort, Palm View Guest House in Montego Bay, and the Hibiscus Lodge in Ocho Rios.
“With increased competition in Jamaica due to the influx of supply in resort areas such as Negril, Montego Bay, and Ocho Rios, the local market management team sought to work with our partners in an effort to showcase how the EPC platform is an opportunity to stand out and capture market share, regardless of the hotel’s size and marketing budget,” said Demetrius Canton, Director of Market Management for the Caribbean, the Expedia group.
Winthrope Wellington, Managing Director at Travellers Beach Resort in Negril, said: “Working with the Expedia group has been a game changing experience for our hotel. I can’t say enough about how valuable Expedia’s tools and strategies have been in driving sales and increasing revenue.”