Investor Unveils Limited Service Hotel Brand Starting With Grand Cayman Property

Locale Grand Cayman is being developed along the Seven Mile Beach stretch.


GRAND CAYMAN, Cayman Islands, Wednesday May 24, 2017 – It’s known for upscale accommodation, but Grand Cayman will soon be home to the first of several downscale hotels being developed by a locally-based hotel investor.

Locale Grand Cayman will be the first in the Howard Hospitality Group’s new limited-service hotel brand, Locale. That property is currently under development along the Seven Mile Beach stretch and is projected to open in September.

When it opens, it will feature smartly designed ‘live and work’ guestrooms and lofts catering to the business travel set frequenting Grand Cayman today; inclusive public spaces with trendsetting technologies; a variety of retail shops; and a roster of local partnerships to connect guests with memorable, immersive travel experiences, the developer said.

“We are thrilled to officially announce the launch of our new brand, Locale, which lets us continue growing our footprint in Grand Cayman while introducing something truly fresh and new to the market here,” said Howard Sitzer, Chief Executive Officer for Howard Hospitality Group.

“Grand Cayman is a hotbed of international tourists today, especially millennial business travelers frequenting the island for combined ‘bleisure’ trips. We have begun crafting a uniquely modern hotel brand we feel will be groundbreaking and inspirational.”

He added that based on the feedback the hotel group has received from core target groups, it believes the future is incredibly bright for a model like Locale.

“We are excited to see where this takes us, as we eye additional destinations,” Sitzer said.

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