KINGSTON, Jamaica, Friday November 4, 2016 – Jamaica isn’t limiting itself when it comes to marketing the island to potential tourists overseas.
Minister of Tourism Edmund Bartlett, says plans are underway to market brand Jamaica in the Republic of Armenia, Western Asia.
“We were able to establish a new partner in Armenia that now will be selling destination Jamaica with Qatar Airlines to bring new arrivals into the country,” he has disclosed.
Bartlett said the partnership will provide new opportunities for a diversified local tourism market, while boosting arrivals to the country.
Initial discussions were held during the Minister’s attendance at the 38th Plenary Session of the United Nations World Tourism Organization (UNWTO) Affiliate Members in Armenia from October 1 to 4.
Further details on the partnership are to be announced later this year.