ORANJESTAD, Aruba, Tuesday March 28, 2017 – It’s the first and only Caribbean island to ever measure its own happiness index, and Aruba has become the first nation to formally pursue happiness in partnership with the United Nations sanctioned International Day of Happiness.
International Day of Happiness and the “One happy island” announced a brand partnership with a mutual, long-term goal of inspiring acts of happiness worldwide.
Aruba is the first nation to formally partner with the organization, which is on track to become an inter-governmental agency after five years of dedicating March 20 as the global day of happiness.
“This partnership is a natural extension of Aruba’s brand, as happiness is more than a trendy tagline – it’s part of our island’s DNA,” said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority (ATA). “As the number two most tourism-reliant nation in the world, Aruba greatly values the happiness of our local people. They are the heart and soul of Aruba, and create happiness for others, both in the moment and in lasting ways, through a quality tourism experience that has defined our destination.”
Not only “One happy island,” Aruba is also the happiest island in the world, relative to size – according to a five-year happiness index study conducted in partnership between ATA and Rosen College of Hospitality Management at the University of Central Florida. Results indicate 78 percent of Aruban population is happy, while 76 percent express longer-term satisfaction with life.
On International Day of Happiness, ATA ambassadors visited elderly homes worldwide, sharing authentic Aruban gifts, storytelling, music, art and ultimately – happiness.